Located in Portland, OR, Ginew is Native Americana: Heirloom-quality goods and garments.

Founded in 2010, by Amanda Bruegl and Erik Brodt, Ginew is the first Native-owned denim collection, fusing contemporary Native American style with Ojibwe, Oneida and Stockbridge-Munsee design elements.

The story of Ginew begins when owners Amanda and Erik jointly crafted the first series of belts from their wedding buffalo, which was hunted, prepared, tanned and hand-dyed by them with their families.

Ginew’s leather goods are made with pre-industrial methods, heirloom leather-working tools, and patterns handed down from generation to generation, since the 1880s. Their leather belts are meticulously crafted using either Horween® or Herman Oak® leathers and finished with some of the finest forged brass buckles.

Since then, the collection has expanded to include denim, tees, accessories and other goods, with each item they make drawing direct inspiration from their cultures and relatives. Ginew incorporates family symbols and teachings into their garments, while constructing them of the finest American made materials. Selvedge denim, wax canvas, and Pendleton® wool blanket fabric are some of the premium fabrics you’ll find in the collection.

“Minobimaadiziiwin” – “Yohahi-yo sathahita?n” are philosophies in their tribes which embodies the concept to live in a good way. Simply put, LIVE WELL. Erik and Amanda choose to live intentionally with the adventurous spirit of their relatives and invite others to join the adventure.  

The company recently received a $500k investment from Raven Indigenous Capital Partners and their merchandise has been featured in the new Marvel series She-Hulk: Attorney at Law.

You can find their products on their website and stay up-to-date on their latest activities on their Facebook, Instagram, Pinterest and LinkedIn.

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