Loading Events

April 2 @ 11:00 am - 12:30 pm

Without a value proposition, customers have no reason to do business with you. Learn why and how to clearly define your competitive advantage(s), the two main types of competitive advantage, and how you can use community resources and your own capabilities to create competitive advantage. Learn how to best communicate the value you bring to your customers. As Tom Peters says, “Be distinct, or be extinct!”